Serious Supplements For Playful Pets

PawStrong™ Soft Chew Supplements

PawStrong is a new generation of pet supplements, expertly developed to support the full spectrum of dog’s health - from Gut and Immune function to Skin, Joints, Daily Support, Calmness, and Senior Care. Proudly made in the UK, each supplement is crafted using only premium quality ingredients that have been rigorously tried, tested, and approved for quality and efficacy.

Skin & Coat

Daily Care for Healthy Skin & a Shiny Coat

Natural relief, soothing itchy, dry skin and coats. Promotes a radiant, resilient coat. Ideal for sensitive or allergy-prone dogs.

Calming & Anxiety

Daily Relief from Stress, Anxiety & Nervousness

Specially formulated to help dogs stay calm and relaxed.

Gut & Immune

Supports the Immune System, Digestion & Bowel Health

Designed to nurture gut balance and strengthen immune defences with a powerful postbiotic blend.

Multi-Vitamins & Minerals

21 Essential Vitamins & Minerals for Everyday Wellness

A complete daily formula with 21 essential nutrients to support energy, immunity, and whole-body health.

Joints & Mobility

Daily Care for Hips, Joints & Mobility

Supports healthy joints, flexibility, and recovery, perfect for ageing dogs or those with an active lifestyle.

Senior Support

Daily Support for Senior Dogs

A blend tailored to aging dogs, supporting joints, cognition, heart, and immune function.

100% Tested on animals, and they love them

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Packed full of GOODNESS!

Every product in the PawStrong range features high-purity Incromega® Fish Oil, rich in Omega 3 fatty acids EPA and DHA, to support joint health, reduce inflammation, and promote overall well-being. Our thoughtfully curated formulas also include stand out ingredients like Turkey Tail mushroom extract, a natural source of beta-glucans for immune support, and EpiCor® postbiotic - clinically proven to balance the gut microbiome and strengthen immune defences.

With science-backed innovation, a dog’s well-being is at the heart of everything we do, PawStrong helps our canine companions stay happy, healthy, and strong inside and out.