Our Focus
Visible Wellbeing Benefits, Clean Formulations, and Total Transparency.
What Sets Us Apart?
Hypoallergenic by design
Formulated for sensitive dogs: hypoallergenic recipes, free from common meat and fish protein allergens. Where omega oils are used, they are high‑purity to minimise protein traces while delivering EPA & DHA benefits.
Plant‑first actives
We prioritise advanced plant‑based actives such as Phytodroitin™ (from seaweed) to support cartilage and joint comfort without animal sources. We also use carefully selected botanicals for antioxidant support.
Omega Support for skin and coat issues
All of our supplements contains purified fish‑derived omega‑3s (EPA & DHA) with plant nutrients and antioxidants to help support joints, skin and coat condition, and brain health, without introducing common protein allergens
Evidence‑led ingredients at effective levels
For our Gut and Immune product we support the gut–immune axis from three angles: prebiotics to feed beneficial bacteria, probiotics to top up the good bugs, and postbiotics (including EpiCor®) to deliver active metabolites that help maintain resilient immune defences and balanced digestion.
Tri‑Biotic Advantage: pre + pro + postbiotics
We use branded, research‑backed ingredients (e.g., EpiCor®, Phytodroitin™, Turkey Tail mushrooms) at meaningful, disclosed amounts. No token sprinkling. Our labelling is clear and specific.
Expertly tested for safety, purity, and stability
Our products are expertly tested, by independent laboratories, to ensure product safety is paramount. Rigorous quality control parameters are followed to ensure only the best reach the marketplace.
Built by nutritionists, loved by vets
Although PawStrong is young, the team behind it has two decades of pet‑industry expertise. Our nutrition specialists shape every formula and review every claim.
Radical transparency
Clear benefits, clear ingredients, clear dosing. We tell you what’s in, what’s not, and why - so you can make informed choices.
Hypoallergenic by design
Formulated for sensitive dogs: hypoallergenic recipes, free from common meat and fish protein allergens. Where omega oils are used, they are high‑purity to minimise protein traces while delivering EPA & DHA benefits.
Plant‑first actives
We prioritise advanced plant‑based actives such as Phytodroitin™ (from seaweed) to support cartilage and joint comfort without animal sources. We also use carefully selected botanicals for antioxidant support.
Evidence‑led ingredients at effective levels
For our Gut and Immune product we support the gut–immune axis from three angles: prebiotics to feed beneficial bacteria, probiotics to top up the good bugs, and postbiotics (including EpiCor®) to deliver active metabolites that help maintain resilient immune defences and balanced digestion.
Omega Support for skin and coat issues
All of our supplements contains purified fish‑derived omega‑3s (EPA & DHA) with plant nutrients and antioxidants to help support joints, skin and coat condition, and brain health, without introducing common protein allergens
Tri‑Biotic Advantage: pre + pro + postbiotics
We use branded, research‑backed ingredients (e.g., EpiCor®, Phytodroitin™, Turkey Tail mushrooms) at meaningful, disclosed amounts. No token sprinkling. Our labelling is clear and specific.
Expertly tested for safety, purity, and stability
Our products are expertly tested, by independent laboratories, to ensure product safety is paramount. Rigorous quality control parameters are followed to ensure only the best reach the marketplace.
Radical transparency
Clear benefits, clear ingredients, clear dosing. We tell you what’s in, what’s not, and why - so you can make informed choices.
Built by nutritionists, loved by vets
Although PawStrong is young, the team behind it has two decades of pet‑industry expertise. Our nutrition specialists shape every formula and review every claim.
Hypoallergenic by design
Formulated for sensitive dogs: hypoallergenic recipes, free from common meat and fish protein allergens. Where omega oils are used, they are high‑purity to minimise protein traces while delivering EPA & DHA benefits.
Plant‑first actives
We prioritise advanced plant‑based actives such as Phytodroitin™ (from seaweed) to support cartilage and joint comfort without animal sources. We also use carefully selected botanicals for antioxidant support.
Omega Support for skin and coat issues
All of our supplements contains purified fish‑derived omega‑3s (EPA & DHA) with plant nutrients and antioxidants to help support joints, skin and coat condition, and brain health, without introducing common protein allergens
Evidence‑led ingredients at effective levels
For our Gut and Immune product we support the gut–immune axis from three angles: prebiotics to feed beneficial bacteria, probiotics to top up the good bugs, and postbiotics (including EpiCor®) to deliver active metabolites that help maintain resilient immune defences and balanced digestion.
Tri‑Biotic Advantage: pre + pro + postbiotics
We use branded, research‑backed ingredients (e.g., EpiCor®, Phytodroitin™, Turkey Tail mushrooms) at meaningful, disclosed amounts. No token sprinkling. Our labelling is clear and specific.
Expertly tested for safety, purity, and stability
Our products are expertly tested, by independent laboratories, to ensure product safety is paramount. Rigorous quality control parameters are followed to ensure only the best reach the marketplace.
Built by nutritionists, loved by vets
Although PawStrong is young, the team behind it has two decades of pet‑industry expertise. Our nutrition specialists shape every formula and review every claim.
Radical transparency
Clear benefits, clear ingredients, clear dosing. We tell you what’s in, what’s not, and why - so you can make informed choices.
Just a few examples of our key ingredients and why we use them
Omega‑3s (EPA & DHA)
From purified fish oil; supports skin, coat, joints, and cognitive health.
Multi award winning EpiCor® postbiotic
Delivers beneficial metabolites to help support immune defences and gut balance.
Turkey Tail mushroom
A natural source of beta‑glucans for immune support.
Phytodroitin™ (seaweed‑derived)
Plant‑based chondroitin alternative for joint comfort without animal by‑products.
Prebiotic fibres
Feed the microbiome and support healthy digestion.
Targeted vitamins & minerals
For daily cellular health and energy metabolism.
Our formulations philosophy
Sensitive‑safe
Hypoallergenic recipes; no artificial colours; no unnecessary fillers
Purpose‑built
Each product targets a specific need (joints, gut & immune, calming, skin & coat, seniors, multi‑vitamin).
Clarity
We disclose forms (e.g., chelated minerals), standardisations (e.g., % curcuminoids), and mg amounts where it matters.
Sustainability‑minded
Responsibly sourced marine oils and plant actives; compact 100% recyclable packaging.
Proof you can trust
FAQs
Is PawStrong suitable for sensitive or allergy-prone dogs?
Yes, formulas are designed to be hypoallergenic and free from common meat and fish protein allergens. Always introduce gradually and check the ingredient list for your dog's specific sensitivities.
What makes your tri-biotic approach different in Gut & Immune?
We combine pre-, pro-, and postbiotics to support the gut-immune axis from multiples angles which helps to maintain balanced digestion and resilient immune function.
Do you disclose active amounts?
Yes. We believe in transparent, effective dosages. No token levels or vague blends.
How quickly might I see benefits?
Consistency matters. Many dogs show noticeable improvements with daily use over time; but every dog is different. We focus on steady, sustainable support rather than short-term spikes.