We're proud of what's in our chews, and just as proud of what isn't. Here's our approach to ingredients.
What's always in
• Fish and plant-based proteins only. Every PawStrong supplement is built on fish and plant nutrition, the same belief that's run through Fish4Dogs for 20 years.
• Incromega® fish oil, in every single product. A high-purity, concentrated fish oil rich in omega-3 (EPA and DHA), supporting skin and coat, joints, heart and cognitive health. Learn about Incromega® →
• Premium, science-backed actives. Each formula has its own hero ingredient chosen for a specific job. EpiCor® for gut and immune, Spirulina for skin and coat, Phytodroitin® for joints, Turkey Tail for senior support, L-Tryptophan and chamomile for calm.
What's never in
• No chicken, beef, pork or grain (the ingredients most likely to trigger intolerances)
• No fillers. If it's in the chew, it's there to do something
• No added sugar. Non-GMO.
How we source
Premium, natural ingredients, sourced sustainably and ethically, all EU-approved and independently tested. PawStrong is developed in line with VMD guidelines and made in the UK.
Why hypoallergenic matters
Many of the dogs who need supplements most (for itchy skin, sensitive tummies and sore joints) are also the dogs most sensitive to common proteins like chicken and beef. By building everything on fish and plant nutrition, PawStrong is gentle enough for those dogs, not just the easy ones.