Twenty years of fish-based nutrition. Now in a daily chew.

Fish4Dogs was built on a simple idea: that the natural power of marine and plant nutrition is one of the best things you can give a pet.

For two decades that idea has gone into fish-based food loved by thousands of dogs including plenty of dogs who couldn't get on with anything else.

Now, it's powering supplements.

The Why

Why we made PawStrong

We kept hearing the same thing from owners: they wanted to support their dog's health every day, not just react when something went wrong. And they wanted to do it without wrestling a tablet into a reluctant mouth.

So we took everything we know about fish and plant nutrition and put it into a range of soft, cold-pressed chews dogs actually look forward to.

Our Ingredients Are Nature's Best
  • 19
  • 20 Years
  • 21
Although Pawstrong is a young brand, we are backed by over 20 years of experience in the premium pet food industry.
PawStrong didn't appear from nowhere. It's part of the Fish4Pets family, the company behind Fish4Dogs and Fish4Cats, brands that dog and cat owners have trusted for over 20 years.
PawStrong Is More Than Supplements

The What

What we believe

•     Preventative by design.  Supplements should support health day to day, not just respond to problems.

•     Ingredients named and evidenced.  Premium, natural, science-backed actives you can look up.

•     Gentle enough for sensitive dogs.  Everything we make is fish and plant-based and hypoallergenic, because the dogs who need support most are often the most sensitive.

•     Worth looking forward to.  The best supplement is the one your dog actually eats, so we made ours a treat.

Serious supplements, made with care, from a family that's spent 20 years putting pets first.

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Trusted Daily Care For The Dogs We Love

Picture of a Happy Weimaraner